Mayor of London Boris Johnson is behind a new web campaign to attract ideas and suggestions from Londoners on how to deal with climate change. This is a clever approach of introducing Londoners to the concept of climate change adaptation, a fairly rigourous approach to adapting to the effects of climate change, that usually goes hand in hand with climate change mitigation (trying to avoid anthropomorphic climate change in the first place).
Celebrities that have backed the campaign include adventurer Bear Grylls, thinking man's pinup Mariella Frostrup, football pundit Gary Lineker, the Archbishop of Canterbury and comedian Rory Bremner. There's also a whacky slide show to get punters interested.
Vivienne Westwood has contributed a great post:
"There is a real connection between culture and climate change. London is the most cultural city in the world and the most wonderful path to knowledge is through the Arts, where you can gain a knowledge of the past, an understanding of the future and a real appreciation of the power and glory of the human race. We all have a part to play and If you engage with life, you will get a new set of values, get off the consumer treadmill and start to think and It is these great thinkers who will rescue the planet."
See the full campaign here.
Download the Mayor's draft Climate Change Adaptation Strategy here.